Working closely with 3 other classmates, we were able to design a PSA campaign for the CDC. Our focus was on uncovering a prevalent health misconception, particularly the use of energy drinks within the gaming community. Through thorough primary and secondary research, we crafted a crucial message to shed light on this misconception. Our strategy aimed to educate, gain engagement, and raise awareness of energy drinks' effects on gamers. To achieve this, we used paid, owned, and earned media along with other crucial marketing techniques.