Let me introduce myself.

I'm Lilli, a professional based in Orlando, Florida, and a proud graduate of the Univerity of Central Florida with a degree in Advertising and Public Relations. During my time at UCF, I completed courses such as Advertising Campaigns, Writing for Public Relations, and Advertising Strategies, all of which played a key role in enhancing my skills, which you'll see showcased throughout this portfolio.

I've always seen myself as a dreamer. Through trial and error, I've explored what truly drives me, and it turns out, it's all about dreaming, thinking, and imagining. I thrive on delving deeper into the "why" behind things. That's where marketing, advertising, and public relations come into play—they've allowed me to uncover the "why" behind it all. It lets me blend creativity with strategy, and that’s so special!

Now let’s get personal,

Outside of my professional life, I love exploring cool places with cool people, and trying all the yummy food that comes my way! I am a huge lover, meaning as an average consumer I find the joys in most movies, music, and fashion. I hate to admit I love commercials too! (it is the ad/pr major in me!)

A deeper dive into my professional experience…

  • Internship >> Part-Time >> Full-time Associate

    Statusphere is a company that specializes in influencer marketing, particularly focusing on micro-influencers. My role connects brands with these micro-influencers to create authentic and targeted marketing campaigns. Along with helping brands such as Lifetime Movies, Covergirl, and Nest identify influencers whose audience aligns with their target demographic and objectives, facilitating collaborations that result in more genuine and effective promotion than larger-scale influencer partnerships.

  • Internship:

    During my time at Bigeye, a full-service advertising agency in Orlando, Florida, I served as a marketing intern. In this role, I had the opportunity to immerse myself in various aspects of the marketing world, gaining valuable hands-on experience and insight into the industry. I worked closely with experienced professionals on a wide range of projects, from client campaigns to market research and analysis. My responsibilities included assisting with campaign development, conducting market research, analyzing data, and contributing creative ideas for social media. Through this internship, I gained practical skills, expanded my knowledge of marketing strategies, and developed a deeper understanding of the inner workings of an advertising agency.